These days I am quite proudly very WordPress-centric. Why is WordPress so super? It truly is great and has reinvigorated my passion for delivering complete online solutions. Below is a list of reasons why I think WordPress is just super.
1. Open Source
WordPress is free and open source. It is contributed, developed and maintained by a large number of passionate people that truly want it to be great. This “crowd” type development encapsulates all that is great about the web, and makes development, improvements and updates happen at a rapid and satisfyingly speedy pace. No corporate greed attached.
2. WordPress Can Do The Splits
Well just about. I have honestly not yet encountered a feature that was not able to be integrated into a custom WordPress theme. Whether it’s social media integration, image galleries and sliders, multi-language, e-commerce and selling products, complex enquiry forms or displaying larger amounts of data in tables, it’s all possible. The vast amount of quality plugins available also greatly extends the functionality of your WordPress website.
3. SEO
SEO (Search Engine Optimisation) is a very important part of website development, provided you want your audience to be able to find your content easily. Luckily WordPress and Google are best of friends. The underlying structure of WordPress coupled with the way that content is labelled and tagged, ensures that pages are read accurately by google and in turn, that your website is indexed correctly.
4. Empowering
WordPress on first release was essentially blogging software. For this reason it carries the stigma of being such. This is far from the truth. WordPress can be thought of as a complete solution for building complex entire websites. Alongside traditional blog type pages, regular information pages can be added and managed very easily. I am getting great feedback from clients, that are enjoying the feeling of control that they now have over their own website.
5. Mobile Ready
WordPress itself coupled with a great responsive theme, means that your website will be looking great on all devices. Desktops, iPads, smartphones and the rest. With the rapid growth in the smartphone sector and with the number of people viewing the internet also soon to be dominated by this sector, it it becoming even more important to be mobile ready.
6. Global
With so many people woking with WordPress, help is everywhere. The WordPress forums are a wealth of information. Being locked into an expensive custom built CMS is not wise, especially for smaller businesses. Not getting along with your developer? Export your database, take it with you, find new hosting, apply a fresh new improved theme. Go WordPress.
